Build your brand to build your business.
Build your business to build success!

Why are some agents more successful than others? Why do some agents receive so many
awesome referrals? SIMPLE! Successful agents strategically build their personal brands.

Your personal brand is your reputation—who you are, how effective you are, and how you are
perceived in the community. Personal presentation, reliability, consistency, and positive results
naturally lead to vital future referrals.

Good agents work hard.
Great agents work hard … and smart!

Developing a relationship of trust with clients that benefits your reputation and builds brand
requires smart work:
1) Present yourself professionally, yet authentically.
2) Follow through consistently—be reliable.
3) Act with integrity.
4) Communicate honestly and in a timely manner.
5) Market listings thoroughly using the highest quality resources.
6) Deliver results.

Build your brand to build your business.
Build your business to build success!