Social Media Marketing for Realtors: Part 3 - Networking
December 7, 2021
This is a subtitle for your new postYou made it to the last installment of our three-part series on Social Media! In part 1 we took a look at how to get more exposure on social media and in part 2 we looked at how to drive engagement on your posts. This week is all about networking!
The best place to be for online networking (and the best place to avoid all the dreaded small talk that usually comes with networking) is Linkedin. You can also put the following tips to use on Facebook along with Instagram.
Clean Your “House”
Before you invite anyone over what is the first thing you do? For most of us, it is cleaning the house of course! We dust, vacuum, consolidate the backpacks and shoes in one place and make sure our home is inviting for those who are coming over.
Take this same approach with your social media profile! Think of your profile as your online house and just as you would want a house guest to form a good first impression we want our online guests to form a good first impression. Here are a few key items to make sure are in order:
Update your job history location, and profile picture (making sure it is a professional headshot of you).- Make sure your skills are up-to-date and are in an order that makes sense to what your clientele is looking for.
- Next, think of keywords clients you would like would be searching for. Then make sure you incorporate as many as them into your profile as make sense.
- Have these keywords incorporated into prior job descriptions, your profiles about are; the more you incorporate keywords the more opportunities will open up.
Get Out There!
Once you have “cleaned” up your profile, it’s time to start putting yourself out there! Go ahead and be brave! Participate in meaningful conversations related to your business by joining Facebook/Linkedin groups, or head over to a Twitter List and join in on the conversation. As with all forms of networking, this part involves putting some work into finding groups that will help you grow your brand and business. Here are four great rules to follow when looking for groups and networking online:
Remember that randomly joining groups and then requesting everyone in the group to connect with you is the social media equivalent of cold-calling. Put some effort into it! Join groups with common interests and then engage in the online discussion on the groups page.- A great first step is to look for a group that are professionals in your field or related fields that share clientele with you. The connections you make here can lead to referrals and pay off big time down the road.
- Like we talked about last week in part 2, good engagement is key on social media. This means when you interact in your online community be on topic and do not be spammy.
- Remember that what you are looking for from the group is the same thing everyone else is. So comment, like, and follow others if you want them to do the same for you.
The Key to Connect with Others
You’ve joined some amazing groups and had some thoughtful and engaging discussions, now it’s time to connect with individuals.
First rule; don’t just click on someone in the group, go to their profile and select “connect”. Nobody wants to get cold-called on social media. Instead, put yourself out there and be personal! Send them a message starting off with what you have in common and then share why you’d like to connect.
Well, that’s a wrap! Our mini-series on Social Media for Real Estate is now complete! Double high-five for finishing strong! Comment your thoughts below, leave any questions you have for our team or the community, and don’t forget to share this post if you found it helpful!
Bundling multiple services together is nothing new. Commercials are full of companies telling you the benefits of bundling together their services but did you know bundling multiple media services together is a growing trend among real estate agents? Agents are seeing the power of combining Photography with other media services like Property Videos, Floor Plans, and more on their listings. The percentage of listings using 2 or more services has steadily increased over the last 3 years. Why are so many agents utilizing multiple services for each of their listings? By combining multiple media formats agents can tell the full story of their listing, helping them sell their listings faster. A bonus is with service stacking standing out from the competition is easy! By telling the full story of the home, you will sell the listing faster, and it will help you win the next one. Antis Media knows the power of combining multiple services and to make it easy for you we offer different packages that combine our most popular services into one easy-to-book offering. Interested in booking a package today or want more information? Head over to AntisMedia.com/book or give us a call at (855) 268-4733 . Happy bundling!
We often talk about tools on this blog to help you capture the unique features of your listing. From Drone and Videography services to Photography and 3D Virtual services, there are so many ways to invite buyers into your listing and experience what it has to offer. One thing that we have not spent enough time with on this blog is the power of your community! Buying a home is so much more than just buying what is located on the property. Every home’s location and surrounding community can add so much value to your listing. This is why it is so important to capture the feel of your listing’s surrounding area and community. Drone photography and videography services are a powerful way to capture local attractions from the sky (click here to read our full post about drone services), but there are other options to capture local attractions up close. Community photography from Antis Media is an incredible way to show off the lifestyle the potential buyers will be moving into. This offering from Antis Media captures the feel of the neighborhood through the use of photography of local landmarks and the listings amenities. Let’s take a look at three local lifestyle attractions community photography can be used to highlight: Highlight Local Schools - Showing a view of the front of the school potential buyers children will be attending can often be a game changer. It is no secret that the school system can be a major part of the buying decision process and being able to highlight the local school in the community is a sure fire way to grab buyers attention. Parks and Recreational Areas - Community swimming pools, nature trails, and local parks are all popular attractions for families of all sizes. Showcasing these spaces can set your listing apart by showing added value to anyone moving into your listing. Shopping and Entertainment - This can often be the one we think of first, what local attractions are a potential listing. From highlighting local shopping to sporting areas and concert venues, community photography is a great way to showcase the entertainment lifestyle that awaits potential buyers of your listing. When you compliment other media tools with community photography it is a powerful way to showcase everything buyers can expect from your listing. This can not only give potential buyers a full picture of your listing but it can also generate excitement and a sense of urgency as they will want the lifestyle that comes with the property. Unlock the full potential of your listing and drive top dollar with Antis Media’s community photography. Ask about how you can add this to your listing’s media package today!
Make Sure You Are Prepared for the Busy Season Ahead
We are about to jump head-first into March Madness! With the games tipping-off in two days, we have 8 Elite Tips to help you score more referrals.
The Holiday season is generally a time of year when everyone slows down and starts to make plans for the coming year. This is the exact reason why during this time it is important to stay top of mind with your clients! Communication and contact with your clients during this time of the year can springboard you into the new year. With this in mind, here are 5 ways to stay in front of your clients during the holidays.
This week we will continue our look at how using Social Media can unlock new clients and grow your brand as a real estate agent! If you missed last week’s blog, make sure you check it out!
The life of a successful real estate agent involves wearing many hats. You are expected to be an admin expert, an advertising executive, a marketing maven, an interior decorator, a neighborhood know-it-all … so on and so on. That is where Antis Media comes in to help! Over the next three weeks we are going to take a look at how you can utilize social media to grow your business and your personal brand. Whether you are new to the real estate game or a seasoned pro you’ll want to learn more about how to leverage these powerful digital platforms to enhance and grow your business. Why you should focus on social media Social media has become a primary avenue for real estate marketing. It is personal, affordable, and scalable Keeping business, business When doing business with any regularity on social media, you’ll want to have a business account because of the serious built in advantages it provides: Increase your SEO (search engine optimization), which will lead to greater views on your account. Get unique tools to help manage your account that are not available with non-business accounts. Key Takeaway - Remember the audience looking to buy a house is very different from the audience who wants to see how your sister’s birthday went. A key rule is to always create content to connect with the audience you would like to attract. Your Name Matters! The name you choose for your page has significance! Your page’s name will influence where you show up in search results and if you are visible when people search for something related to real estate. Key Takeaway - Choose a name that not only has the name of your company but also reflects what you do. For example: Realtor Joe Smith. Tag, You’re It! Want to know a real game changer in the social media area? Tagging your posts! This is especially important on Instagram and can be secret to people discovering your content. People can search for tags to discover new content on social media platforms and this is how they will discover your posts! Here is a good rule of thumb for how to hashtag: Do not over tag a post with tags that have no relation to your content. Do include tags that relate to your post. Remember you can use up to 30 tags on an instagram post so make the most of the tags available. Try to include at least 6 - 7 tags on any instagram post. Go ahead and search for specific hashtags related to your posts on instagram to see which of those tags get the most engagement. Then utilize those tags in your posts. Key Takeaway - Tagging your post can generate additional views on posts, especially on Instagram, and those additional views can lead to more followers, engagement, and ultimately business. Wow that was a lot! You made it to the end of this blog post and I salute you. You covered a lot today. As always feel free to leave comments on what you found insightful and what you want more of! If you have specific questions feel free to leave a comment below and we will get back to you. Stay tuned for part two of our Social Media for Real Estate series coming out next Tuesday!
If you are looking to fill potential buyers with awe, nothing does it quite like views from the sky!
It is no secret that today’s buyers have shorter attention spans. This is why captivating media is so important when it comes to attracting the right buyer for your property. However, you can have the captivating media your property deserves and still get lost in the online website shuffle. Today’s home buyer starts their search online and having a platform that is shareable, holds all of your listing’s media, and is attention grabbing is key to standing out. This is why property websites are a must have marketing tool for today’s agents. Let’s take a look at five reasons why property websites can be a game changer in today’s marketplace: 1) You Are In Control Zillow, Truila, Homes.com, and so many other real estate listing aggregate sites can generate leads for your listing. However, you are directly competing with other agents on these platforms. Having your own property website gives your listing a true online home base. It is a space where you control all the content present on the page. You do not have to compete with other agents or risk a possible lead contacting a rival agent instead of you. 2) Capture Every Potential Lead When a potential buyer lands on your property’s website you are the only contact listed. This is a huge difference from what other aggregate property websites have to offer. This means less lost leads due to clients contacting a different agent, like what some realtors experience on Zillow. 3) All of Your Properties Media in One Digital Space You have purchased your luxury photography package, a stunning video shoot, and a life-like Antis 3D Tour of your space, but now you need an easy to navigate online platform to host all of this content. With a property website you can easily host all of your media in an organized and easy to view layout. This will ensure you get the most out of these amazing services and help turn window-shoppers into buyers. 4) It is Easy to Promote Having a one stop spot for all your digital marketing media is a game changer when looking to promote your listing. With a dedicated property website you no longer need to worry about having multiple links for each marketing resource. Now getting your content in front of potential buyers is just one click away. 5) Stand Out When Pitching For New Listings The ability to pitch a customized property website to potential clients will set you apart when trying to win their listing. Sellers will instantly feel that you value their property as much as they do. Being able to show potential sellers a custom website that can house all of the listing media makes you standout and puts you at an advantage to win the listing. At the end of the day property websites ensure that your listing will have it’s own home on the web. This means one space for all your listings media with more potential buyers contacting you about your listing. With custom property websites as low as $50 from Antis Media, it has never been easier to get a customized online home for your listing. Click the link below to order your property website today or you can give us a call at (855) 268 - 4733.
With all the marketing options available to Real Estate Agents today, the floor plan can often be overlooked. However, research shows that real estate floor plans remain a powerful tool when marketing your property. Studies have consistently shown that floor plans rank as one of the three most important property marketing tools. Despite this, in major markets, floor plans for real estate listings remain scarce. Impact on Buyers and Sellers Floor plans give prospective buyers the ability to see the layout of the listing. This helps them better understand the flow of the space and if it will work with their lifestyle. The numbers show the power of adding a floor plan to your property marketing approach: 93% of buyers say they are more likely to spend time looking at a property with a floor plan. One out of five buyers says they will completely ignore a listing that does not include a floor plan. 68% of buyers say floor plans are more important to them than staging, virtual tours, or even open houses. Homesellers understand the power of floor plans and a real estate agent who is equipped with the ability to provide a floor plan has a greater chance of winning a listing, than an agent who does not. Only two short years ago, obtaining a floor plan was much more difficult; they were expensive and could take a long time to acquire. This is no longer the case. Along with offering floor plans that are within 1% accuracy from Antis Matterport Services, Antis Media also offers the option to add a floor plan to any Antis Tour! The Floor plans offered through the Antis 3D Services are also interactive! This allows potential buyers to click on a room on the floor plan, zooming them into the space. This allows potential buyers to more fully understand the flow of the property. With Antis 3D Services it is easier than ever to create a fully immersive, 3D replica of your listing and now you can add an accurate, interactive floor plan to your tour! We want to hear from you! Let us know if you use floor plans as part of your complete marketing strategy.